Writing your ad sometimes can be stressful when trying to figure out words that will either capture your prospects attention or elicit some emotion. I decided to give you a quick cheat sheet that you can reference to make your ads a little easier.

Add sales punch to describe your merchandise or sales offer – use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy.

Absolutely. Amazing. Approved. Attractive. Authentic..
Bargain. Beautiful. Better. Big. Colorful. Colossal.
Complete. Confidential. Crammed. Delivered. Direct.
Discount. Easily. Endorsed. Enormous. Excellent. Exciting.
Exclusive. Expert. Famous. Fascinating. Fortune. Full.
Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful.
Highest. Huge. Immediately. Improved..Informative.
Instructive. Interesting. Largest. Latest.. Lavishly..
Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth..
Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular..
Powerful.. Practical.. Professional.. Profitable.. Profusely..
Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable..
Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce..
Secrets.. Security.. Selected.. Sensational.. Simplified..
Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy..
Successful.. Superior.. Surprise.. Terrific.. Tested..
Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled..
Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird..
Wonderful.

70 PHRASES STIMULATING ACTION

Close your ad with an action-getting phrase. Give the reader
something to write or do. Here are 70 suggestions for ways to
get action. Study them. They will help you prepare your copy
for better results.

Act now!.. Send your name.. All sent free to introduce.. Amazing
literature.. Free.. Ask for free folder.. Bargain lists sent
free.. Be first to qualify.. Booklet free!.. Catalog included
free.. Complete details free.. Current list free.. Dealers write
for prices.. Description sent free.. Details free!.. Dime brings
details.. Everything supplied!.. Exciting details free.. Extra
for promptness.. First lesson, 25 cents.. Folder free!..
For literature, write:.. Free booklet explains.. Free plans tell
how.. Free selling kit.. Free wholesale plan.. Free with
approvals.. Full particulars free.. Get facts that help..
Get started today!.. Get your copy now!.. Get yours wholesale..
Gifts with purchases.. Illustrated lists free.. Interesting details
free.. Investigate today.. It’s Free!.. Act Now!.. Literature
free.. Mail material to:.. Money making facts free.. No
obligation! Write!.. Offer limited!.. Send today.. Only 10 cents
to introduce.. Order direct from:.. Order Now!.. Don’t Delay!..
Particulars free.. Postcard brings details.. Request free
literature.. Revealing booklet free.. Rush name for details..
Sales kit furnished.. Sample details free.. Samples sent on trial..
See before you buy.. Send for free details.. Send for it today..
Send no money.. Send post card today.. Send 15 cents for mailing..
Send today.. Send your want lists.. Stamp brings details..
Stamped envelope brings.. Test lesson free.. Unique sample offer..
Valuable details free.. Write for free booklet free.. Write us
first!.. Yours for the asking.. 15 cent stamp for details..
$1 brings complete.. 32-page catalog free

BONUS !!!
THE 100 MOST THREATENING SPELLING WORDS
in the Order of Their “Threat” to You

occasion.. recommend.. occurred.. principal.. equipped..
accommodate.. disappoint.. possession.. privilege.. proceed..
inconvenience.. accept.. business.. necessary.. personal..
receive.. reference.. separate.. their.. whether.. questionnaire..
criticism.. description.. effect.. extension.. judgment..
quantity.. similar.. undoubtedly.. height.. immediately..
stationery.. foreign.. fourth.. government.. omitted.. weather..
personnel.. existence.. analysis.. across.. appearance.. loose..
pamphlet.. practical.. preferred.. unnecessary.. affect..
attendance.. incidentally.. apparent.. calendar.. professor..
strictly.. principle.. already.. coming.. its.. oblige..
opportunity.. original.. paid.. probably.. referring.. referred..
there.. too.. writing.. among.. arrangement.. practically..
convenient.. canceled.. really.. using.. beginning.. especially..
volume.. committee.. confident.. difference.. endeavor..
explanation.. except.. sincerely.. experience.. benefited..
conscientious.. eligible.. acquaintance.. controversy.. exceed..
laboratory.. omission.. procedure.. acknowledgment.. Wednesday..
guarantee.. February.. schedule.

The Key is to combine your words: EXAMPLE: “THE MAGIC MAMMOUTH
MIRACLE”; “The Three “M” Program”. This has already caught the
attention and interest of your prospect! Now, for example,
say: The Money Making Facts are FREE! Merely Enclose your SASE
or $$ or Whatever! Fill in with a few details and you have a
tremendous $$ Pulling Ad. Use your own Ideas, but build them
around these words and phrases! but remember, your follow-up
material, must be just as interesting to get the orders.

NOW: A little test… did you catch the mispelling of Mammoth
(Mammouth)… well it’s correct either way – the “ou” is used by
the British!

Good luck!!

Carl