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Carl Medley

Blog entry by Carl Medley

The Benefits of Pre-Selling a Course - Course Creation With Course Creativ


Have you ever considered pre-selling a course? If you’re not familiar with the term, pre-selling is when you sell a course before it’s actually created. This might sound like a risky proposition, but there are actually a number of benefits to pre-selling a course.

Let’s take a look at a few of them.

1. It’s a great way to gauge interest.
If you’re thinking about creating a course but you’re not sure if there’s enough demand for it, pre-selling is a great way to find out. If people are willing to put their money down for the course, then you know there’s definitely an audience for it. And if they’re not, then you can save yourself a lot of time and effort by scrapping the project altogether.

2. It allows you to validate your ideas.
Even if you’re confident that people will be interested in your course, it’s always helpful to get some feedback before you start creating it. When you pre-sell your course, you can include a survey with the purchase so that buyers can tell you exactly what they’re hoping to learn from the course. This feedback will be invaluable as you put together the actual content.

3. You can use it as a marketing tool.
If you have an email list or social media following, pre-selling your course is a great way to generate buzz and get people excited about what you’re offering. You can use the money from pre-sales to create additional marketing materials, like video trailers or website banners. The more people see your course being talked about, the more likely they are to buy it when it’s finally released.


Pre-selling your course has a number of benefits, from gauging interest to generating buzz. If you’ve been on the fence about whether or not to pre-sell your next course, we hope this has helped convince you that it’s worth doing!



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