If you’re running an online business, then you’re probably always looking for ways to increase your average order value (AOV). After all, the higher your AOV, the more money you’ll make with each customer that comes to your site.

There are a lot of different strategies you can use to increase your AOV. In this blog post, we’ll go over five of the most effective ones. By implement these strategies, you should see a significant boost in your AOV in no time. Let’s get started!

1. upsell relevant products
One great way to increase your AOV is by upselling relevant products to your customers. For example, let’s say someone comes to your site looking to buy a new oven mitt. As they add the mitt to their cart, you could offer them a discount on a pot holder if they buy both items.

Not only does this give the customer a incentive to buy more, but it also ensures that they’re buying products that they actually need and will use. This is important because it will help reduce the number of returns and refunds you have to process.

2. create bundles
Another option is to create product bundles. This is when you group together two or more products and sell them as a package deal. Customers love bundles because they feel like they’re getting a good deal. And when done correctly, bundles can actually be quite profitable for businesses too.

To create an effective bundle, make sure to group together products that complement each other well and that customers are actually likely to want to buy together. For example, if you sell kitchen appliances, you might consider bundling a blender with a juicer or an electric mixer with some measuring cups and spoons.

3. offer free shipping
One of the biggest reasons why people abandon their shopping carts is because of unexpected shipping costs. In fact, according to UPS, 27% of shoppers have bailed on a purchase because shipping fees were too high. To combat this, consider offering free shipping on orders over a certain amount.

4. run promotions
Running promotions is another great way to increase your AOV. You can promote specific products or offer discounts on orders over a certain amount. Just make sure that any promotions you run are targeted and relevant to your audience. Otherwise, you risk turning off potential customers instead of enticing them to spend more money.

Conclusion:

There are lots of different strategies you can use to increase your average order value (AOV). In this blog post, we covered five of the most effective ones: upselling relevant products, creating bundles, offering free shipping, and running promotions. By implement these strategies in your business, you should see a significant boost in your AOV in no time!