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Blog entry by Carl Medley

3 Tips For Creating Courses People Actually Want To Buy | Course Creativ

You've got a great idea for an online course. But before you start filming, there's one important question you need to answer: will anyone actually want to buy it? It's a valid concern; after all, there are already a million and one courses out there on every topic imaginable. How can you make sure that your course stands out from the crowd and that people will actually want to pay for it? Here are three tips to help you create courses that people will be clamoring to get their hands on.

Tip #1: Do Your Research
Before you start creating your course, it's important to do your research and find out what potential students are actually looking for. What sort of topics are they interested in? What format would they prefer the course to be in? How much are they willing to pay? Answering these questions will help you not only create a course that appeals to your target market, but also one that's priced right. You can use sites like Quora and Reddit to see what people are talking about and get an idea of the kinds of questions they're asking. You can also join relevant Facebook groups and see what sorts of courses their members have been requesting.

Tip #2: Make It Practical And actionable
People are much more likely to invest in a course if they feel like it will offer them tangible, practical results that they can see in their own lives. When creating your course, focus on making it actionable and practical so that your students can actually put what they learn into practice and see results. The more specific you can be about the results students can expect to achieve by taking your course, the better.

Tip #3: Keep It Short And Sweet
Gone are the days when people were willing to sit through hours upon hours of online content just to learn something new. These days, people want information that is easily digestible and can be consumed in short bursts. That's why it's important to keep your courses short and sweet; 20 minutes should be more than enough time for you to cover all the key points without boring or overwhelming your students. Any longer than that, and you run the risk of losing their attention entirely.

Creating a great online course is all about understanding what potential students are looking for and then delivering it in a practical, actionable format that won't take up too much of their time. By following these three tips, you'll be well on your way to creating courses that people actually want to buy!


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