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Blog entry by Carl Medley

Creating a Webinar for Your Course Offerings | Course Creativ

Webinars are an incredibly powerful tool for any business looking to create and sell courses. They allow you to reach a wide audience, engage with them in real-time, and demonstrate your expertise in the field. But creating a webinar isn’t as simple as just hopping on a Zoom call - there’s a lot of planning and preparation that needs to be done beforehand. Let’s take a look at what you need to do in order to create the perfect webinar.

Step 1: Decide on A Topic
The first step is deciding on the topic of your webinar. It should be something that is related to your course offerings, but also something that would interest potential customers. Think about what kind of topics people would find useful and interesting - this will help you come up with ideas for your webinar. Additionally, doing some research into similar topics can give you some insight into how others have tackled this subject before, which can help you come up with new angles or ideas.

Step 2: Prepare Your Content
Once you’ve decided on a topic, it’s time to start preparing your content. This will include gathering research material such as videos, articles, podcasts, case studies etc., as well as writing out key points or talking points for each section of the webinar. You should also decide how long each part will last and make sure that it fits within the allotted time frame for your webinar (usually around 45 minutes). Additionally, consider adding visual elements such as slides or videos to keep things interesting and engaging for viewers.

Step 3: Promote Your Webinar
Promoting your webinar is essential in order to get people interested in attending it. Start by creating social media posts announcing the event and sharing it on all of your platforms - LinkedIn, Twitter, Facebook etc.. Additionally, consider sending out emails to those who have already purchased one of your courses or have expressed an interest in taking one. Finally, don't forget about paid advertising - running ads on Google or other platforms can help get more eyes on your webinar and attract more attendees.

Creating an effective webinar requires time and effort but it’s worth it if you want to maximize engagement with potential customers and increase sales of your courses. By following these steps carefully – deciding on a topic; preparing content; promoting the event – you can create an engaging and successful webinar that brings in viewers from all over the world! So what are you waiting for? Get started today!


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