You’ve created an online course and you’re ready to launch it to the world. Congratulations! But before you press that “publish” button, there are a few things you should do to set yourself up for success. Follow these five tips and you’ll be on your way to a successful course launch.

1. Start Promoting Early
Don’t wait until your course is live to start promoting it. Use social media, your email list, and any other channels you have at your disposal to start building excitement about your upcoming launch. The more people you can get interested early on, the better.

2. Offer a Discount for Early Birds
If you want people to take your course seriously, you need to price it accordingly. That said, offering a discount for people who sign up early is a great way to get more people interested in taking your course. Just be sure that the price increase is significant enough that people feel like they’re getting a good deal by signing up early.

3. Create a Compelling Sales Page
Your sales page is what’s going to convince people to sign up for your course, so it’s important that it’s well-written and persuasive. Include testimonials, social proof, and a strong call-to-action so that people know exactly what they need to do to sign up for your course. If you’re not sure how to write a sales page, there are plenty of resources and templates available online.
Use them!

4. Set up a Email Sequence
Launch week is going to be hectic, so it’s important that you have an email sequence set up in advance that will continue promoting your course even if you’re not able to send out any new messages yourself. This sequence should include things like reminders about the early bird discount, social proof (testimonials, etc.), and helpful tips for getting the most out of the course. Automating this process will save you a lot of time and stress in the long run.


By following these tips, you’ll be well on your way to launching a successful online course that sells itself. Of course, there’s no guarantee of success—but if you put in the work upfront, you’ll give yourself the best chance possible of coming out on top when everything goes live. Good luck!