SocialBrew

SocialBrew: Mastering Facebook and Instagram Advertising

SocialBrew is an immersive online course designed to equip you with the knowledge and skills needed to harness the power of Facebook and Instagram advertising for your business. Whether you're a budding entrepreneur, marketer, or small business owner, this course will provide you with the essential tools to effectively reach and engage your target audience, boost conversions, and grow your brand presence.

Course Modules:

1. Facebook Ads Overview:

   • Understand the fundamentals of Facebook advertising
   • Learn about ad objectives, targeting options, and ad formats

2. Creating Your Business Page:

   • Set up and optimize your business page on Facebook
   • Leverage key features to maximize engagement and reach

3. Setting Up Your Meta Account:

   • Discover the importance of a meta account for advanced tracking and analytics
   • Step-by-step guide to setting up your meta account

4. Installing Meta Pixel:

   • Implement the Facebook pixel on your website for accurate conversion tracking
   • Optimize ad campaigns based on pixel data insights

5. Creating Custom Conversions:

   • Learn how to create custom conversion events to track specific actions
   • Use custom conversions to optimize your campaigns effectively

6. Facebook and Instagram Overview:

   • Explore the key features and advertising opportunities on Instagram
   • Understand how to leverage both platforms synergistically

7. Connecting Facebook and Instagram:

   • Integrate your Facebook and Instagram accounts for seamless cross-platform advertising
   • Leverage the advantages of unified ad management

8. Creating Your Ad:

   • Dive into the ad creation process step by step
   • Craft compelling ad content and visuals to maximize engagement

9. Utilizing Facebook Live to Presell Your Course or Webinar:

   • Leverage the power of Facebook Live to generate interest and anticipation for your course or webinar
   • Discover effective strategies to engage and convert your audience

10. Setting Up a Facebook Live Event:

    • Learn how to plan, schedule, and promote a Facebook Live event
    • Utilize various tools and features to enhance the live experience

11. Turning Your Facebook Live into an Ad:

    • Repurpose your Facebook Live content into engaging ad campaigns
    • Maximize the reach and impact of your live event